THE ROLE OF ADVERTISING CULTURE IN SOCIETY LIFE
Keywords:
information, advertising, electronic marketing, advertising-propaganda, need, worldview, independence, spiritual-educational, universal, youth, purpose, moral, educational, truthful.Abstract
In this article, the information acquisition culture of the person, the
transformation of the advertising product into information by their consumer (user) on the
basis of their information model, the analysis of the information market, the acquisition and
processing of information during the consumption of the advertising product, users The
question of how to make it easier for people appeared long before the advent of modern
information technologies, and the issues of advertising and campaigning activities were
highlighted.
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