COMPETENCE IN COMPETITION MANAGEMENT AMONG GENERAL SECONDARY EDUCATION INSTITUTION PRINCIPALS: CONTENT, COMPONENTS, AND WAYS OF IMPROVEMENT
Keywords:
competition, competitive environment, educational services market, school principal, managerial competence, competitiveness, in-service training.Abstract
The article analyses the emergence of competition between schools and the new demands it places on the work of school principals. Drawing on international and national sources, the concept of “competition management competence” is defined. Five components of this competence are substantiated: cognitive, analytical-strategic, marketing-communicative, innovative-organisational and reflective-ethical. Ways of developing this competence of principals within the in-service training system are proposed.
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