THE CONCEPT AND ESSENCE OF BANKING MARKETING

Nabiyev Abdulaziz

THE CONCEPT AND ESSENCE OF BANKING MARKETING

Authors

Nabiyev Abdulaziz Graduate student of the Asian International University

Keywords:

banking marketing, promotion strategies, digital transformation, customer experience, banking products and services.

Abstract

The article discusses the issues of banking marketing and strategies for
promoting banking services. The authors analyze the main elements of banking marketing,
as well as current trends in the development of strategies for promoting banking services. The
article notes that banking marketing is an important tool for improving the efficiency of
banks. It allows banks to adapt their activities to the needs of customers, as well as effectively
compete in the banking services market.

References

Babkin A.V. Bank marketing: a textbook for bachelors. Moscow: Yurayt, 2022.

Boytsov N. A. Strategies for promoting banking services: monograph. Moscow: Finance

and Statistics, 2021.

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Published

2024-01-28

How to Cite

Nabiyev Abdulaziz. (2024). THE CONCEPT AND ESSENCE OF BANKING MARKETING. SAMARALI TA’LIM VA BARQAROR INNOVATSIYALAR JURNALI, 2(1), 545–551. Retrieved from https://innovativepublication.uz/index.php/jelsi/article/view/373