БАНКОВСКИЙ МАРКЕТИНГ И СТРАТЕГИИ ПРОДВИЖЕНИЯ
Keywords:
banking marketing, promotion strategies, digital transformation, customer experience, banking products and services.Abstract
The article discusses the issues of banking marketing and strategies for
promoting banking services. The authors analyze the main elements of banking marketing,
as well as current trends in the development of strategies for promoting banking services. The
article notes that banking marketing is an important tool for improving the efficiency of
banks. It allows banks to adapt their activities to the needs of customers, as well as effectively
compete in the banking services market.
References
Бабкин А. В. Банковский маркетинг: учебник для бакалавров. М.: Юрайт, 2022.
Бойцов Н. А. Стратегии продвижения банковских услуг: монография. М.: Финансы
и статистика, 2021.
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Published
2024-01-28
How to Cite
Набиев Абдулазиз. (2024). БАНКОВСКИЙ МАРКЕТИНГ И СТРАТЕГИИ ПРОДВИЖЕНИЯ. SAMARALI TA’LIM VA BARQAROR INNOVATSIYALAR JURNALI, 2(1), 540–544. Retrieved from https://innovativepublication.uz/index.php/jelsi/article/view/369
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