STYLISTIC FEATURES OF FASHION ADVERTISEMENTS
Keywords:
fashion advertisements, linguistic features, persuasive language, rhetorical devices, semiotics, intertextuality, multilingualism, branding, consumer behavior, advertising discourseAbstract
This paper dissects the socio-linguistic and stylistic elements within the
advertisement of fashion, how language is optimally employed with the express goal of
persuading, entertaining, and ultimately molding consumer behavior. A detailed analysis of
rhetorical devices and persuasive resources available, these processes are expounded with a
view to enhancing knowledge regarding the contribution of various forms of language to
branding and promotion. By packing linguistic findings into the discourse of fashion
advertisement, the paper offers an insight into how semiotics, intertextuality, and
multilingual features contribute to the effectiveness of such advertisements. Besides,
emotion, syntactic framework conditions, and metaphorical language are discussed in
relevance to consumer engagement and brand perceptions.
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