LINGUISTIC FEATURES OF MAGAZINE ADVERTISEMENTS
Keywords:
advertise, marketing, magazine advertisements, lexical and syntactic features, neologisms, brand names.Abstract
Advertising plays a crucial role in modern marketing, influencing
consumer behavior and shaping brand perception. Magazine advertisements, in particular,
rely heavily on linguistic techniques to capture readers' attention, evoke emotions, and
persuade them to purchase a product or service. This article explores the linguistic features
of magazine advertisements, focusing on lexical, syntactic, and rhetorical strategies that
advertisers use to engage their target audience.
References
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Vestergaard, T., & Schroder, K. (1985). The Language of Advertising. Blackwell.
Leech, G. (1966). English in Advertising: A Linguistic Analysis of Advertising in Great
Britain. Longman.
