CULTURAL DIFFERENCE IN ENGLISH AND UZBEK MASS-MEDIA ADVERTISING: PRAGMATIC APPROACH

Abstract

This article delves into the intricate realm of mass-media advertising,
specifically exploring the cultural nuances present in English and Uzbek advertising
landscapes through a pragmatic lens. In an era of globalization, understanding how
advertising messages are constructed, interpreted, and responded to within distinct cultural
contexts is imperative for marketers aiming to effectively engage diverse audiences. By
applying principles of pragmatics, this study seeks to elucidate the underlying cultural
differences that shape advertising strategies and consumer perceptions in both English
speaking and Uzbek-speaking regions. Through an analysis of language use, visual
imagery, and cultural references, this thesis aims to contribute to a deeper understanding of
how cultural factors influence advertising practices and consumer behavior on a global
scale.