CHAKANA SAVDO KORXONALARINI RAQOBATBARDOSHLIGINI TA'MINLASHDA MEDIA MARKETINGDAN SAMARALI FOYDALANISH

Authors

  • Matyakubova Aziza Atabekovna

Keywords:

media marketing, chakana savdo, raqobatbardoshlik, raqamli marketing, ijtimoiy tarmoqlar, brending, kontent marketing, omnicanal strategiya.

Abstract

Ushbu tezisda chakana savdo korxonalarining raqobatbardoshligini ta'minlashda media marketingdan samarali foydalanishning dolzarb masalalari ko'rib chiqilgan. Mintaqaviy chakana savdo bozorida raqamli transformatsiyaning ahamiyati tahlil qilingan va xorij tajribasi asosida amaliy tavsiyalar ishlab chiqilgan.

 

 

Author Biography

Matyakubova Aziza Atabekovna

 

 

References

O'zbekiston Respublikasi Prezidentining "O'zbekiston — 2030" strategiyasi, 2023.

Kotler P., Keller K.L. Marketing Management. 16th Edition. Pearson Education, 2024.

Chaffey D. Digital Marketing: Strategy, Implementation and Practice. Pearson, 2023.

Davlat statistika qo'mitasi. Chakana savdo va raqamli iqtisodiyot ko'rsatkichlari. Toshkent, 2024.

Verhoef P.C., Kannan P.K. From Multi-Channel to Omni-Channel Retailing // Journal of Retailing. 2015. Vol. 91(2). P. 174-181.

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Published

2026-06-07

How to Cite

Matyakubova Aziza Atabekovna. (2026). CHAKANA SAVDO KORXONALARINI RAQOBATBARDOSHLIGINI TA’MINLASHDA MEDIA MARKETINGDAN SAMARALI FOYDALANISH. NAZARIY VA AMALIY FANLARDAGI USTUVOR ISLOHOTLAR VA ZAMONAVIY TA’LIMNING INNOVATSION YO’NALISHLARI, 3(5), 106–108. Retrieved from https://innovativepublication.uz/index.php/NUZY/article/view/6017

Issue

Vol. 3 No. 5 (2026): NAZARIY VA AMALIY FANLARDAGI USTUVOR ISLOHOTLAR VA ZAMONAVIY TA'LIMNING INNOVATSION YO'NALISHLARI

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.