Tadbirkorlikni rivojlantirishda raqamli Marketing Strategiyasi
Keywords:
raqamli marketing, tadbirkorlikni rivojlantirish, kichik va o'rta biznes o'sishi, ijtimoiy tarmoqlar marketingi, SEO optimallashtirish, kontent marketing, mobil tijorat, mijozlarni jalb qilish, raqobat ustunligi, raqamli transformatsiya, marketing avtomatizatsiyasi, elektron tijorat, ma'lumotlarga asoslangan marketingAbstract
Ushbu tezis 2020–2024 yillar davomida 6 mintaqadagi 186 ta kichik va o'rta korxona bo'yicha empirik tahlil hamda 3 412 tadbirkor va iste'molchilardan olingan so'rovnoma ma'lumotlari asosida raqamli marketing strategiyalarini O'zbekistonda tadbirkorlikni rivojlantirishning muhim omili sifatida o'rganadi.
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