KRIZIS SHAROITIDA PRNING BIZNESNI RIVOJLANTIRISHDAGI O‘RNI

Authors

  • Aygul Nurlımuratova Qoraqalpoq Davlat Universiteti

Keywords:

krizis, PR, biznes, ishonch, kommunikatsiya, reputatsiya

Abstract

Ushbu maqolada krizis sharoitida Public Relations (PR) faoliyatining biznes barqarorligi va rivojlanishidagi o‘rni ilmiy asosda tahlil qilinadi. Mahalliy va xalqaro kompaniyalar misolida PRning inqiroz vaqtida ishonchni tiklash, obro‘ni boshqarish, mijozlar bilan aloqa sifatini saqlash, sotuvlar pasayishini oldini olish va brendning barqaror rivojlanishini ta’minlashdagi strategik ahamiyati yoritiladi.

References

Grunig J.E., Hunt T. Public Relations Theory. — N.Y.: Holt, 2015.

Coombs W.T. Ongoing Crisis Communication. — London: Sage, 2019.

Fombrun C. Reputation: Realizing Value from the Corporate Image. — Boston, 1996.

Toyota Global Media Center. Crisis Report, 2010.

Starbucks Responsibility Global Report, 2021.

UzAuto Motors rasmiy press-relizlari (2020–2023).

O‘zbekiston Statistika agentligi ma’lumotlari (2020–2024).

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Published

2025-12-20

How to Cite

Aygul Nurlımuratova. (2025). KRIZIS SHAROITIDA PRNING BIZNESNI RIVOJLANTIRISHDAGI O‘RNI. NAZARIY VA AMALIY FANLARDAGI USTUVOR ISLOHOTLAR VA ZAMONAVIY TA’LIMNING INNOVATSION YO’NALISHLARI, 2(12), 140–142. Retrieved from https://innovativepublication.uz/index.php/NUZY/article/view/4854

Issue

Vol. 2 No. 12 (2025): NAZARIY VA AMALIY FANLARDAGI USTUVOR ISLOHOTLAR VA ZAMONAVIY TA'LIMNING INNOVATSION YO'NALISHLARI

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.